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How we work 4 phases

A process you can see.

Four phases, clear deliverables and no surprises. Here is exactly what happens between "hello" and "we're live".

Walk through it Start a project
Clear phases, start to launch
4
Demos of working software
Weekly
Reply time on every message
24h
Code and designs owned by you
100%
The phases Idea to live product

Four phases. Zero surprises.

Each phase has a clear goal, a set of deliverables and a small part for you to play.

  1. Phase 01 Week 1–2

    Discovery

    We learn your goals, your users and your market before anyone opens a design tool.

    Your part: Share goals, access and context.

    What we do

    1. Stakeholder and user interviews
    2. Competitor and market review
    3. Success metrics and scope definition

    What you get

    • Product brief
    • Prioritised feature list
    • Timeline and quote
  2. Phase 02 Week 2–5

    Design & Prototype

    Ideas become something you can click. We test flows early, while changes are still cheap.

    Your part: Review prototypes and give honest feedback.

    What we do

    1. User flows and wireframes
    2. Visual design and design system
    3. Clickable prototype and feedback rounds

    What you get

    • Approved prototype
    • Design system
    • Developer-ready specs
  3. Phase 03 Week 4–10

    Build & Test

    Agile sprints with working demos. Testing and security checks run all the way through.

    Your part: Join demos and unblock decisions fast.

    What we do

    1. Weekly builds and demos
    2. Automated and manual testing
    3. Security and performance review

    What you get

    • Tested release candidate
    • Documentation
    • Deployment pipeline
  4. Phase 04 Week 10+

    Launch & Grow

    We ship, watch the numbers, and keep improving. Launch is the start of learning.

    Your part: Celebrate, then decide what to improve next.

    What we do

    1. Production release and monitoring
    2. Store listing and launch assets
    3. Post-launch iteration plan

    What you get

    • Live product
    • Analytics dashboard
    • Growth roadmap
The timeline Sample 12 weeks

Phases overlap. That's how we stay fast.

Design starts before discovery ends, and build starts before design is final. Real timelines depend on scope.

Illustrative project timeline

W1W2W3W4W5W6W7W8W9W10W11W12
Discovery
Week 1–2
Design & Prototype
Week 2–5
Build & Test
Week 4–10
Launch & Grow
Week 10+
Kick-offMidpointLaunch
Principles 4 rules

Four rules we don't break.

Radical transparency

You see progress, scope and spend. No black boxes.

Ship weekly

Small, frequent releases beat big-bang surprises.

Measure what matters

Every phase ties back to a metric you chose.

You own it

Code, designs and accounts are yours from day one.

Ways to work together 3 models

Pick your model. Switch any time.

Start with a fixed project and move to a retainer later, or plug our team into yours. Your call.

Engagement models

Fixed project

Best for MVPs, sites and launches

A defined scope, timeline and price. Best when you know what you want built.

  • Clear deliverables and milestones
  • Single quote after discovery
  • Payment tied to milestones
Talk about this
Most flexible

Monthly retainer

Best for live, evolving products

A steady stream of design, development and growth work each month.

  • Predictable monthly cost
  • Priorities reset every sprint
  • Design, dev and growth in one plan
Talk about this

Embedded team

Best for scaling teams fast

Our specialists work alongside your team as an extension of it.

  • Designers and engineers on demand
  • Works inside your tools and rituals
  • Scale up or down monthly
Talk about this
Ready when you are

Let's build something worth selling.

Try our apps, or tell us about yours. Either way, we're glad you're here.

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